Four takes on the hero, each with a different football-shirt background in red and white, plus a menu of shirt-pattern motifs for the wider site. Same headline and self-drawing trip card throughout, so the only thing changing is the identity treatment. The thin ribbon under the nav is gone in every version.
Each is the full hero: nav with no ribbon, headline, the trip card that draws itself, and the calls to action. Compare which pattern strengthens the identity without fighting the copy or the map.
A classic striped kit. Mostly white with slim red bands, so the copy stays crisp and the trip card floats clearly. A soft white wash sits behind the headline for contrast.
Recommended · premium & legiblePick your club and an away city. Watch the whole trip draw itself, every leg of the journey and the stay, in one honest all-in figure.
One confident diagonal band, a refined version of the current scarf motif. The sash crosses behind the gap between copy and card, so nothing important sits on red.
Recommended · strong & on-brandPick your club and an away city. Watch the whole trip draw itself, every leg of the journey and the stay, in one honest all-in figure.
Clean white on the copy side, a red striped block on the map side, like a half-and-half kit. Boldest of the four; the trip card sits proud against the red.
Bold · use where you want maximum impactPick your club and an away city. Watch the whole trip draw itself, every leg of the journey and the stay, in one honest all-in figure.
The understated option. Barely-there red pinstripes read as a shirt up close but stay quiet at a glance. Closest to the current near-white hero, with a little more texture.
Recommended · quiet & premiumPick your club and an away city. Watch the whole trip draw itself, every leg of the journey and the stay, in one honest all-in figure.
The full motif vocabulary in brand colours. Each note says where it earns its place across the site. Pick the two or three that feel like Supporters Club and use them consistently; the rest can retire.
The signature. Hero background or guide masthead; reads instantly as a striped kit.
Section band or footer strip. Bold, so use it sparingly and keep the bars generous.
Per-city guide masthead in each club's two colours. Ties into the existing theming.
Hero accent or card corner. The current scarf motif, refined to a single clean band.
Understated hero or card background. Premium and quiet; safe almost anywhere.
Small accents, dividers and icon fills. Energetic; keep it minor or it turns busy.
Subtle section texture at low contrast only. Background flavour, never the focal point.
Fabric grain to lay over any coloured band or CTA. Adds shirt-like depth, not pattern.